I recently switched my ISP and cable provider from Comcast to Verizon. Yesterday, I received an email from Verizon describing some plans they have for facilitating geo-targeting of online ads. The email stood out to me as an example of privacy choice done well, for several reasons:

• Verizon contacted me proactively by sending me an email, instead of expecting me to notice a change in the privacy policy or a note on my bill.
• The email was clear and concise, explaining exactly what was planned and what the impact would be on me if I didn’t opt out (or if I did).
• Opting out, if I so desired, simply required changing a setting in my online account.

Verizon should be commended for handling this new initiative in a way that demonstrates respect for their customers. Other service providers, Internet and otherwise, would do well to follow Verizon’s example.