Privacy choice done well

I recently switched my ISP and cable provider from Comcast to Verizon. Yesterday, I received an email from Verizon describing some plans they have for facilitating geo-targeting of online ads. The email stood out to me as an example of privacy choice done well, for several reasons:

  • Verizon contacted me proactively by sending me an email, instead of expecting me to notice a change in the privacy policy or a note on my bill.
  • The email was clear and concise, explaining exactly what was planned and what the impact would be on me if I didn’t opt out (or if I did).
  • Opting out, if I so desired, simply required changing a setting in my online account.

Verizon should be commended for handling this new initiative in a way that demonstrates respect for their customers. Other service providers, Internet and otherwise, would do well to follow Verizon’s example.

One thought on “Privacy choice done well

  1. I’ve found Cablevision (Optimum Online) to also be pro-active about notifying for changes in policy – they usually notify via email and as a mandatory ‘read-this’ if you access online account management.

    I would warn that should you switch away from Verizon in the future to be sure to turn in all equipment regardless of length-in-service.

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